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Thinking Outside of the (JAM) BOX: How OutCast Took Jawbone – a Company Known for Bluetooth Headsets – to Become a Must-Know Mobile Lifestyle Company with the #1 Selling Speaker at Apple StoresAgency
WinnerThe Outcast Agency
ClientJawbone
CategoryTechnology Campaign of the Year
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IBM’s Watson: from Jeopardy! Winner to Pop Culture IconCompany
HMIBM
Sponsored by
Category
Technology Campaign of the Year
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2012 Winners
