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DoubleTree by Hilton Cookie CAREavan Across AmericaAgency
WinnerKetchum
ClientDoubleTree by Hilton
CategoryProduct Brand Development Campaign of the Year
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Man vs. Machine: IBM’s Watson Faces Off in Historic Jeopardy! CompetitionClient
WinnerCBS Television Distribution and Jeopardy!
Sponsored by
Category
Arts, Entertainment & Media Campaign of the Year
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Fast Company: Are You Experienced?Agency
HMAllison+Partners
ClientFast Company
CategoryArts, Entertainment & Media Campaign of the Year
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Trojan Pulls Back the Sheets on Sexy TechAgency
WinnerEdelman
ClientChurch & Dwight/Trojan Brand Sexual Health Products
CategoryConsumer Launch Campaign of the Year
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Carmageddon: JetBlue is So Over It!Company
HMJetBlue Airways
Sponsored by
Category
Consumer Launch Campaign of the Year
-
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From Headlines to the Boardroom: Deloitte Captures the Health Reform MarketAgency
WinnerHill+Knowlton Strategies
ClientDeloitte Life Sciences & Health Care
CategoryHealthcare Campaign of the Year
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DRIVE4COPDAgency
HMBiosector 2
ClientBoehringer Ingelheim Pharmaceuticals
CategoryHealthcare Campaign of the Year
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Thinking Outside of the (JAM) BOX: How OutCast Took Jawbone – a Company Known for Bluetooth Headsets – to Become a Must-Know Mobile Lifestyle Company with the #1 Selling Speaker at Apple StoresAgency
WinnerThe Outcast Agency
ClientJawbone
CategoryTechnology Campaign of the Year
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IBM’s Watson: from Jeopardy! Winner to Pop Culture IconCompany
HMIBM
Sponsored by
Category
Technology Campaign of the Year
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IBM’s Jeopardy!-Winning Computer Scores Big as Business InnovatorCompany
WinnerIBM
CategoryBusiness-to-Business Campaign of the Year
2012 Winners
