Student of the Year



Daltyn Little, Grand Valley State University


For the 14th year, PRWeek is recognizing the impact students are making in the PR field by hosting the PRWeek award for Student of the Year. Launched to encourage those who will make up the PR profession in the future, this competition honors an undergraduate student who shows outstanding ability in a range of core PR skills. These students have been sought after by some of the top firms in the country and the Student of the Year program is a great proving ground for talent. In addition, marketers and companies are given a chance to see how they are perceived from a student perspective.


Each year, PRWeek hosts a competition unlike any other. This year the task is to create a campaign that helps launch the Toyota FCV ahead of its availability in the US next year. A vital element will be an emphasis on educating the public not only about the value of the vehicle itself, but also about hydrogen fuel-cell technology and why it's a good choice for them. It's also important to position Toyota as a leader in the cutting-edge of fuel-cell development and execution as compared to its competitors.

Why enter?

  • A chance to be rewarded with a trip to the PRWeek Awards 2015 and to claim the title as PRWeek's Student of the Year 2015
  • A runner-up will be given the opportunity to attend the PRWeek Awards 2015
  • You will stand out among your peers, gain a true understanding of the importance behind PR, and gain real-world experience
  • The student competition has proven to be a springboard for numerous successful PR careers

Past Winners

2014   Sarah Corder, Liberty University
2013   Kristin Amaral, Rutgers University

2012   Keri Cook, Liberty University
2011   Alyssa Vande Leest, University of Wisconsin-Madison
2010   Sean Whelan, SUNY-Oswego
2009   Natasha Ratliff, University of Southern California
2008   Robert Corrado, Pennsylvania State University
2007   Meghan Stafford, University of Minnesota, Twin Cities

Get Involved
We encourage you to include the assignment in your curriculum, as your students will be able to apply their classroom knowledge to real-world situations.

You will need to use your creativity and ability to think strategically and analytically to create a campaign that ensures the client achieves its desired objective.


Where can I download the entry kit?
Check back in May for an updated entry kit for the PR Student of the Year 2016.
To view 2015's entry kit, Click Here!

Is there a fee to enter?
Entries for the PRWeek Student of the Year competition are free.

When is the deadline?
The deadline for entries was December 12, 2014. All entries are now closed.

How do I submit my entry?
Please email your completed entry submission to:

Can I work in a group?
No. You must enter individually.

Do I have to work with a professor?
No, but it is encouraged. They can provide valuable feedback about your entry before you submit it.

Who do I contact if I have questions or want to be added to the mailing list for updates?
Please send an email to Amanda Hassler at