Karen Tillman HM
In summer 2011, a CNN headline declared, “Everybody Hates Cisco.” The company’s reputation has turned around so much that it won PRWeek’s 2013 Corporate Branding Campaign of the Year. As VP of corporate communications, Tillman was the driving force behind the dramatic corporate turnaround. Though with Cisco for less than six months at the time, Tillman forged a strategy that would restore confidence in management, re-establish its relevance to customers, and demonstrate industry leadership. “What Karen has done for Cisco is nothing short of spectacular,” noted one judge.