IBM’s Watson: from Jeopardy! Winner to Pop Culture Icon HM
IBM caught the business world’s attention with Watson, its supercomputer with underlying analytics technology to solve challenges across industries. The PR team provided The New York Times, PBS’ NOVA, and author Steven Baker with behind-the-scenes access to the scientists developing Watson. Its Jeopardy! run helped position Watson as the future of analytics systems, which resulted in tripledigit millions in product sales, including a deal with WellPoint last September to create the first commercial applications of Watson. “The effort humanized Watson in a unique way,” one judge noted.