Fast Company: Are You Experienced? HM
“A very detailed, well-thought-out strategic approach,” said one judge of an effort that helped reposition Fast Company as a media enterprise rather than a business title. With Allison+Partners’ help, the company leveraged events and online and traditional media outreach to target consumers, influencers, and business partners. The firm helped garner 400 million-plus media impressions around Fast Company’s “Most Creative People” list, and according to a 2011 MMR study, Fast Company was ranked number one among readers with top management professions during the span of the campaign.