Carmageddon: JetBlue is So Over It! HM
JetBlue was inspired to create the “JetBlue is So Over It!” campaign to help Los Angeles customers beat traffic and drive consumer loyalty and awareness. The effort offered $4 and $5 flights between Los Angeles’ Long Beach Airport and Bob Hope Airport in Burbank, CA, during the 405 Freeway closure last July. The special offer sold out two hours after the press release went out. One judge praised the “great PR-driven marketing initiative. They did a great job on acting fast.” In addition to going out on Twitter and Facebook, the campaign earned more than $200 million in media ad value equivalency.