PRWeek US Awards 2015 shortlist revealed

Arts, Entertainment & Media Campaign of the Year
Sponsor: DS Simon

  • Coyne Public Relations and IMAX: IMAX Excites Existing Fans and Recruits a New Audience
  • Edelman and Chipotle: Chipotle’s Farmed and Dangerous – An Unbranded TV Series that Highlights Values (Not Products)
  • Grey New York and TNT: TNT Dallas Gas Station Takeover
  • Ketchum and Legacy: Finish It: truth Empowers Teens to Become the Generation that Ends Smoking
  • Ketchum and US Farmers & Ranchers Alliance: Lights, Camera, Farmland!

Product Brand Development Campaign of the Year
Sponsor: Business Wire

  • Coyne Public Relations and Pennzoil: Pennzoil Breaks Barriers
  • Fast Horse and Newcastle Brown Ale: If We Made It: Newcastle Brown Ale Steals the Super Bowl Spotlight
  • FoodMinds and Hass Avocado Board: Love One Today
  • MSLGroup and P&G/Always: Always #LikeAGirl: Turning an Insult into a Confidence Movement
  • Mullen and American Greetings: World's Toughest Job

Consumer Launch Campaign of the Year
Sponsor: Coyne PR

  • Edelman and Unilever/Axe: Axe Inspires Action with its #KissForPeace Campaign
  • Edelman and Unilever/Dove: Beauty Redefined: A Decade Since the Launch of the Campaign for Real Beauty
  • Ketchum and Viva: Viva Vantage Break Up for Better
  • Mullen and American Greetings: World's Toughest Job
  • Taylor and Taco Bell: Taco Bell Disrupts Breakfast

Business-to-Business Campaign of the Year
Sponsor: Fahlgren Mortine

  • Cohn & Wolfe and Panasonic System Communications Co. of North America: Launching a Superhero Tablet
  • Edelman and Juniper Networks: Introducing Hackonomics: Juniper Networks Sheds Light on the Cyber Black Market
  • Edelman and Experian: Raising the Profile of Experian Data Breach Resolution
  • Lippe Taylor and FaceCake Marketing Technologies: FaceCake Virtually Makes Over the Media
  • PPR Worldwide and Dell: Dell breaks down barriers for female entrepreneurs

Internal Communications Campaign of the Year
Sponsor: Makovsky

  • Edelman and Hewlett-Packard: Transforming Employee Communications to Power Hewlett-Packard’s Turnaround
  • GE Capital: GE Capital. Our Future
  • Marsh & McLennan Companies: Choose Your Path
  • MSLGroup and PayPal: Be the Customer Challenge Sparks PayPal Growth Surge
  • ROI Communication, North Star Communications, and Toyota Motor North America: The Launch of the One Toyota Initiative

Community Relations Campaign of the Year
Sponsor: Chevron

  • Coyne Public Relations and National Canine Research Council: In the Line of Fire: National Canine Research Council Helps Police Reduce Dog Shootings in Local Communities
  • Eric Mower + Associates and BlueCross BlueShield of Western New York: Painkillers Kill
  • MUFG Union Bank, NA: Union Bank and LAUSD Collaborate to Enhance Financial Education
  • Samsung: Samsung Solve for Tomorrow – A Nationwide Campaign to Empower Students to Improve their Local Communities
  • Weber Shandwick and DC Health Link: DC Health Link Launch: Reaching People Where They Live, Work, Play, and Pray

Corporate Branding Campaign of the Year
Sponsor: Bayer Corporation

  • Burson-Marsteller and Bank of America: Making a Mobile Mark – Elevating Bank of America’s Industry Leadership Through Exploration of Consumer Mobility Trends
  • Edelman and CVS Health: CVS Quits Campaign: Repositioning a Leader in Healthcare
  • Edelman and Gap: Taking a Stand When It’s Right for Your Brand: Why Gap Does More Than Sell Clothes
  • MMK (Marina Maher and Ketchum) and P&G: P&G Thank You, Mom Campaign
  • PayPal: Powering the People Economy

Public Affairs Campaign of the Year
Sponsor: Ford Motor Company

  • Davies and Dominion: Dominion Cove Point
  • Podesta Group and Air Line Pilots Association, International: Deny NAI: A Public Affairs Campaign to Save Our Skies and Protect US Airline Jobs
  • Singer Associates and Chevron: Chevron’s Richmond Proud Campaign: Creating a Newer, Safer, Cleaner Refinery in Richmond
  • Singer Associates and City of San Bruno: From Tragedy to Transformation: The City of San Bruno Challenges and Changes a Broken Utility Regulatory System in California
  • Virgin America: Free Love Field Public Advocacy Campaign

Crisis or Issues Management Campaign of the Year
Sponsor: Ogilvy Public Relations

  • Catalyst and Under Armour: UA Speedskating
  • Ketchum and US Farmers & Ranchers Alliance: Lights, Camera, Farmland!
  • LDWWgroup and Carnival Corporation: Carnival Corporation: Orchestrating the Comeback of the World's Leading Cruise Company
  • Porter Novelli and Bayer CropScience: Bayer Bee Care Program
  • ReviveHealth and Tenet Health: How to Fight a Giant: Communicating Hospital Value to the People That Matter

Cause-Related Campaign of the Year
Sponsor: Southwest Airlines

  • Huge and Pfizer: Get Old: Fear Less. Live Longer with Pfizer
  • Ketchum and ConAgra Foods: Hunger Free Summer
  • MSLGroup and P&G/Always: Always #LikeAGirl: Turning an Insult into a Confidence Movement
  • Weber Shandwick and Unilever: Unilever Project Sunlight
  • Weber Shandwick and Yum Brands: Yum Brands Pass the Red Cup for World Hunger Relief

Young PR Profressional of the Year
Sponsor: Edelman

  • Caroline Allan, Fahlgren Mortine
  • Sara Fastenberg, Bateman Group
  • Liz Fernandez, Zeno Group
  • Katy Kenealy, Method Communications
  • Thy-Ann Nguyen, TogoRun

PR Professional of the Year – In-House
Sponsor: Zeno Group

  • Heidi Davidson: BlackBerry
  • Jim Issokson: MasterCard
  • Mónica Talán: Univision

PR Student of the Year
Sponsor: Toyota

The shortlisted students for this award will be selected by a separate judging panel in January.

Communicator of the Year
Sponsor: Johnson & Johnson

In a category introduced in 2013 by PRWeek, the Judges Chair andPRWeek editor-in-chief will select the outstanding communicator in the period covered by this year’s Awards. The individual could come from within or outside the PR industry.

PR Education Program of the Year
Sponsor: PadillaCRT

  • American University School of Communication
  • Brigham Young University
  • DePaul University – College of Communication
  • Georgetown University
  • The George Washington University – College of Professional Studies

In-House PR Team of the Year
Sponsor: Ketchum

  • Big Machine Label Group
  • IMAX
  • Leo Burnett
  • NASCAR
  • United States Olympic Committee

Boutique PR Agency of the Year
Sponsor: Hill+Knowlton Strategies

  • Boca Communications
  • Kyne
  • Praytell Strategy
  • Story Partners
  • The Door Marketing Group

Small PR Agency of the Year
Sponsor: FleishmanHillard

  • Exponent Public Relations
  • FoodMinds
  • Kwittken
  • ReviveHealth
  • Singer Associates

Midsize PR Agency of the Year
Sponsor: MSLGroup

  • Allison+Partners
  • Catalyst
  • ICR
  • Ruder Finn
  • Text100

Large PR Agency of the Year
Sponsor: Pfizer

  • Burson-Marsteller
  • Cohn & Wolfe
  • Edelman
  • Golin
  • Weber Shandwick

PR Agency of the Year
Sponsor: TVAccess

Candidates are the respective winners of the Boutique, Small, Midsize, and Large PR Agency of the Year awards, winner to be announced at the ceremony on March 19.

Healthcare Campaign of the Year

  • Coyne Public Relations and Christopher & Dana Reeve Foundation: The Christopher & Dana Reeve Foundation Sparks a Movement for Paralysis
  • Edelman and CVS Health: CVS Quits Campaign: Repositioning a Leader in Health Care
  • FleishmanHillard and AbbVie: Uncover Your Confidence
  • Huge and Pfizer: Get Old: Fear Less. Live Longer with Pfizer
  • Weber Shandwick and Florida Hospital Association: Saving Lives and Setting a National Example for Quality Health Care

Technology Campaign of the Year

  • Advanced Micro Devices: GPU ‘14: The Launch of Next Generation AMD Radeon Graphics Cards
  • Allison+Partners and Samsung Electronics America: Ditch the DSLR For a Samsung NX SMART Camera
  • Edelman and Juniper Networks: Introducing Hackonomics: Juniper Networks Sheds Light on the Cyber Black Market
  • Inner Circle Labs and Jibo: Jibo: The World’s First Family Robot
  • Ogilvy Public Relations and LG Electronics USA: The Art of the Pixel: Powered by LG Ultra HD and OLED TVs

Multicultural Marketing Campaign of the Year

  • BodenPR and McDonald's: McDonald's USA #ViveTuJuego Campaign
  • Edelman and Starbucks: Starbucks Caramel Flan Latte Hispanic Community Program
  • GCI Health and Merck: America’s Diabetes Challenge: Get to Your Goals
  • United States Mint: United States Mint Commemorative Civil Rights Coin Program
  • Weber Shandwick and Honey Maid: This is Wholesome/Love Sculpture Film

Global Campaign of the Year

  • MMK (Marina Maher and Ketchum) and P&G: P&G Thank You, Mom Campaign
  • MSLGroup and P&G/Always: Always #LikeAGirl: Turning an Insult into a Confidence Movement
  • Ruder Finn and Novartis Vaccines: Protecting Our Tomorrows: Portraits of Meningococcal Disease
  • Weber Shandwick and Yum Brands: Yum Brands Pass the Red Cup for World Hunger Relief
  • WPP and Ford Motor Company: The Global Launch of the All-New 2015 Ford Mustang Dominates the Newscycle on Four Continents and Captivates Consumer Media

Investor/Financial Communications Campaign of the Year

  • Bryant Park Financial Communications and Wintergreen Advisers: The New Shareholder Activism: Wintergreen Advisers Fights Coca-Cola’s Big Grab
  • Burson-Marsteller and Hormel Foods: Leveraging an Acquisition: Hormel Foods Bulks Up with Maker of Muscle Milk
  • Cohn & Wolfe and Sonic Drive-In: Sonic Drive-In Steps onto the National Stage: A Story of Coast-to-Coast Expansion, Innovation & Leadership
  • FleishmanHillard and GoPro: GoPro Goes Public
  • PadillaCRT and Allianz Life: Heralding the Financial Rise of American Women

Public Sector Campaign of the Year

  • FleishmanHillard and Illinois Department of Insurance: Get Covered Illinois: Creating a Culture of Coverage
  • Ketchum and Legacy: Finish It: truth Empowers Teens to Become the Generation that Ends Smoking
  • Ogilvy Public Relations and Agency for Healthcare Research and Quality: Treatment Options: Promoting Evidence in Healthcare Decision-Making
  • Ogilvy Public Relations and Enroll America: Get Covered America – Your Health. Your Choice.
  • Weber Shandwick and California Health Benefit Exchange: The Launch of Covered California’s First Enrollment Period

Nonprofit Campaign of the Year

  • Edelman and American Heart Association’s Go Red For Women Movement: Go Red For Women: A Decade-Long Fight Against Women’s #1 Killer
  • Jasculca Terman Strategic Communications and The Chicago Community Trust: On the Table 2014
  • Ketchum and Legacy: Finish It: truth Empowers Teens to Become the Generation that Ends Smoking
  • Share Our Strength: Save Summer
  • Zeno Group and The Allstate Foundation: Allstate Foundation Purple Purse

Best Use of Social Media/Digital

  • Coyne Public Relations and The Goodyear Tire & Rubber Company: Goodyear Engages Ice Cube on Social Media to Make it a ‘Good Day’
  • Current Lifestyle Marketing and Glad Food Protection: Fighting Food Waste with Glad's #SaveItSunday Movement
  • Golin and David Hasselhoff: HoffOrNot
  • MSLGroup and P&G/Always: Always #LikeAGirl: Turning an Insult into a Confidence Movement
  • Olson Engage and Oscar Mayer: Wake Up and Smell the Bacon

Best Use of Broadcast/Video

  • FleishmanHillard and EA Sports: Madden NFL 15 Madden Season Launch
  • Ketchum and The Clorox Company: The Clorox Ick Awards
  • MSLGroup and P&G/Bounty: Ken Delmar – The Paper Towel Picasso
  • Mullen and American Greetings: World's Toughest Job
  • Taylor and Diageo (Guinness Beer): Guinness Celebrates the Great Character of Two Olympic Biathletes with Heartwarming Video and Comes Home with the Gold

Best Use of Analytics

  • Allstate Insurance: Allstate America’s Best Drivers Report Celebrates 10 Years of Ranking the Safest Driving Cities
  • Exponent PR and Duluth Trading: Using Analytics to Find America's Flannelest Cities
  • Makovsky: Fracking in the Digital Landscape Report
  • March Communications and Peer 1 Hosting: Using Research & Analytics to Create Brand Awareness & Topic Expertise
  • Ogilvy Public Relations and BP America: The Advocacy Index: Activating Passionate Fans

PR Product/Service of the Year

  • Brandwatch: Social Listening & Analytics Company: Brandwatch
  • JPA Health Communications and National Center for Complementary and Alternative Medicine: JPA Audience Tracker
  • NextWorks and Business Wire: News Capsule
  • Waggener Edstrom Communications: Measuring What Matters: WE Infinity
  • Weber Shandwick: firebell: version 2.0

Promotional Event of the Year

  • FleishmanHillard and Gatorade: Gatorade Recover Locker Room Makeovers
  • Ketchum and Gillette: Gillette Shaves the Red Sox
  • Ketchum and H&R Block: Billion Back with Block
  • Spong and Jack Link’s Beef Jerky: Jack Link's National Jerky Day: A Monumental Achievement in Meat
  • Weber Shandwick and Anheuser-Busch: America’s Beer Celebrates America’s Pastime: Budweiser Sends Mr. (Ozzie) Smith to Washington to Make Opening Day a National Holiday

PR Professional of the Year – Agency

  • Rob Flaherty, Ketchum
  • Donna Imperato, Cohn & Wolfe
  • Michael Kempner, MWW
  • Neil Mortine, Fahlgren Mortine
  • Andy Polansky, Weber Shandwick

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the ceremony on March 19.

After each of the campaign awards has been determined, the Judges Chair and PRWeek’s editor-in-chief convene to discuss those entries in depth. The group is narrowed down to a final five and, from those, thePRWeek Campaign of the Year is selected.

Awards Dinner

2015 Awards Dinner Details

Date: Thursday, March 19, 2015

Venue: Grand Hyatt, New York, NY

Time: 6pm - 11pm

Pricing
Individual Tickets: $580
Table of 10: $5,400

Buy your tickets here: https://www.eventsforce.net/haymarketus/20/register

Purchase Tickets

2014 Winners

Last Year's Winners